NFL
Paris Game 2026
When the NFL decided to officially announce its historic arrival in Paris for the 2026 season, _extended was trusted to orchestrate the reveal. Our mission was to bridge the league’s global prestige with the specific cultural pulse of the French market.
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About
Asset Production: We produced a comprehensive suite of high-impact social media and PR assets used for the worldwide announcement, ensuring a premium visual identity across all platforms.
PR Leadership: _extended managed the entire PR rollout in France, securing top-tier media coverage and positioning the event as a landmark moment in the French sporting calendar.
Integrated Strategy: By combining creative content production with strategic media relations, we delivered a seamless, 360-degree campaign that resonated both locally and internationally.
PHASE 01 : Paris Game 2026 Announcement
Working within a tight announcement timeline, _extended deployed a targeted media relations campaign to build anticipation around the Paris Game.
For the League's first direct connection with the French media landscape, we prioritised one-to-one interviews with Brett Gosper, CEO of NFL Europe & APAC, over a traditional press conference, creating genuine proximity with French journalists from the very first touchpoint.
More than 15 individual interviews were orchestrated, generating over 60 articles in the days that followed.
PHASE 02 : Keeping the momentum going
Once the Paris Game 2026 announcement landed, _extended kept the story alive: on stage, on shelf, and in the press room.
Saints Press Conference
We led the press conferences with the New Orleans Saints, giving French media direct access to players and the owner ahead of Paris Game 2026.
Product seeding
We coordinated the seeding of the launch of NFL collaborations, carrying the story into fashion and lifestyle media.
B2B influence
We brought Brett Gosper on stage at Bpifrance's "Sport Définition" early July, placing the NFL right at the heart of France's business and sport ecosystem, as well as the SportGen Summit at the end of May, where he got to speak about the NFL coming to France in front of key actors of the sport business sector. He also took part in the Sport Business Club breakfast back in March, where entrepreneurs and business actors got to connect over the Sport Business in France. Michelle Webb (NFL International Partnership) and Jan Wonska (New Orleans Saints International relations), on their part, were invited to give a talk at a Sporsora conference about US Sports taking over France this year.
Statistics
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1.3M views, 30.9M likes, 762 reposts and 2,968 shares on one flagship post
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15 interviews conducted for the announcement of the Paris Game
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More than 60 published articles across French media, including Le Parisien, Le Monde, RMC Sport, RTL, L'Équipe, Les Échos, Eurosport, AFP, Reuters and TF1 for the announcement of the Paris Game
PARIS, Sept 17, 2026
The National Football League announced today that GRAMMY® Award-winning titan Burna Boy will headline the halftime show during the 2026 NFL Paris Game between the Pittsburgh Steelers and New Orleans Saints on Sunday, Oct. 25 at 2:30 p.m. CEST (9:30 a.m. ET) at Stade de France.
Paris, Sept 14 2026
Matthieu Maignal has been named Country manager NFL France ahead of the NFL’s first-ever regular season game in Paris at the Stade de France, on Sunday Oct. 25.