Creative Direction
Art Directors & Copywriters
Cultural Key Opinion Leaders
Music & Street Artists
Underdogs Culture
Photographers & Videographers
Film Crews
Production Teams
Post-Production
Sports Celebrities
We are a talents
Network
Smart & Craft Model
A network of experts plugged into the project's needs.
Creation and production are at the heart of our DNA.
We are Makers.
Brand Strategy
Comms Expertise
Media Network & Journalists
Motorsports
Actors / Athlètes / Artists
Sports Federations
Entertainment Platforms
Partnerships
Brands & Talents collaborations
Events / Brand Experience
Cyril Masson
Co-Founder / Creative Lead
Playing ball with Michael Jordan, or scuba-diving with Buzz Aldrin, I couldn’t imagine when I started Photography all the great opportunities I’ll have in my career. I’ve played tennis with Rafaël Nadal in an empty swimming pool, made jokes with Kylian MBappe as he was still unknown, sat on the roof of Grand-Palais with Kobe Bryant to meditate, shot Serena Williams on the Eiffel Tower, Travis Scott at Lincoln Center…
The natural evolution of my work led me to filmmaking and directing, in addition to Photography.
I’m lucky enough to work for such iconic brands as Nike, Lacoste, Adidas, Dior, Tag Heuer, Jordan, Levi’s, Netflix… and countless others.
Beyond my photographic and film directing skills, the brands call me for my ability to create an instant connection with the people I’m shooting, a safe zone where they can express themselves as they truly are. 90% of my portfolio is shot in less than 10minutes with celebrities which are constantly solicited, so the key is to get them onboard in a second and create together the best shot possible on the moment.
Over my 20-year career, I have held key positions such as Communication Director at Nike, Lacoste, and the FIA World Endurance Championship. These experiences have enabled me to conceive and lead large-scale communication campaigns in the sport and lifestyle industries.
My skills encompass various areas, ranging from defining and implementing communication plans to managing press relations, influencers, social media strategy, crisis management, and creating engaging content. I have also developed particular expertise in managing the image of athletes and sports entities, as well as raising partners' global profiles through collaborations and product placements.
From the FIFA World Cup to the 24 Hours of Le Mans, my events have been catalysts for compelling media narratives, leaving an imprint on the media landscape and strengthening my clients' reputation.
Mathias Monge
Co-Founder / Brand Specialist