PSG
Ballon d'Or 2025
PSG set us a clear challenge to communicate around Ousmane Dembélé’s Ballon d’Or.
We defined that we had an opportunity to celebrate an individual triumph through the lens of the Club’s collective identity.
The campaign redefined the narrative, shifting the focus from individual glory to shared pride. It celebrated the strength of the group, the unity of the Club, and the spirit that makes PSG more than a team : a collective FORCE.
Why celebrate the collective?
This trophy honors Ousmane and his remarkable season but more than ever, this Ballon d’Or is also a victory for the team.
The power of the collective has never mattered more. This individual award is a reflection of the group’s strength: without his teammates, his brilliance would not have shone as brightly. Behind this success stands an entire team, united in triumph.
For the Club, a collective voice carries greater meaning, especially as Ousmane’s partners, including Adidas, will rightfully celebrate his individual achievement.
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The message landed. Fans read it exactly as intended, praising the strength and unity of the squad while saluting Ousmane's humility and elegance in sharing the moment with them.
